Georges Duboeuf

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Georges Duboeuf ChinaFacts

  • Created in 1964, Georges Duboeuf is an old traditional winery worldwide recognized
  • As the first wine merchant of Burgundy, the “King of Beaujolais” employs 130 people
  • A strong partnership with 400 winegrowers.
  • 30 million bottles annual sales exported to more than 140 countries  which represent about 76 % of the activity.
  • Over 200 000 Hectoliters production capacity
  • United states is its first foreign market followed by Japan

Five ranges of products :

  • Tradition
  • Domain
  • Prestige
  • New Generation
  • Beaujolais Nouveau

Duboeuf Range in China

Points of difference:

  • As a Family Business they have strong core values
  • Nb 1 French brand in USA and Asia
  • A quality and art of blending orientated winery
  • Use of modern wine technics to create innovative products
  • A segmented offer provided by a large product range
  • An innovative and dynamic marketing support.
  • “King Of Beaujolais” (Leader on every market)

History

Georges Duboeuf is from one of the oldest winegrowing families in the Beaujolais because his ancestors were already exploiting a property during the eighteen century.

On the 23rd of September 1964 the Limited Company “Les Vins Georges Duboeuf” was formed. From the very beginning, he built on his reputation in restaurants of high quality, and it was in this way that his wines won the approval of the great chefs, Paul Blanc, Paul Bocuse as well as others.

The first time Georges Dubœuf really stood out, was during The Universal Exhibition in Montreal in 1967. Shortly after this event, Georges Duboeuf will conquer United States, Canada, Japan, the Far East, Africa…The brand is now recognized in over 140 countries.

Today, Georges Duboeuf, the man who put Beaujolais Nouveau on the world’s lips, works with 400 winegrowers and 13 cooperative. His son, who is strongly involved in Les Vins Georges Duboeuf, is managing with is father the first wine merchant  in Burgundy…

Duboeuf China burgundy winesBurgundy

  • The winery is located in the heart of Beaujolais, a part of the Burgundy Region
  • Burgundy is split between Six main sections
    • Chablis
    • Côte de Nuits
    • Côte de Beaune
    • Cote Châlonnaise
    • Mâconnais
    • Beaujolais
  • There are nearly 100 AOC’s in Burgundy
  • Focus on three grapes:
    • Pinot Noir and Gamay for red
    • Chardonnay for white
  • Burgundy is known not only for its fine wines but its fine food as well

Duboeuf China Beaujolais WinesBeaujolais

  • The winery is established in Romaneche – Thorins
  • They are producing wine from Beaujolais and also from Maconnais, Pays d’OC, and Cote du Rhone
  • Wine Growing in the Beaujolais goes back to the 2nd or 3rd century
  • Named after a 9th-12th century ruler called Sires of Beaujeu
  • Vineyards cover 50kms north to south and 15kms across
  • Beaujolais can be divided into 3 families :
    • Beaujolais (mainly to the south and east)
    • Beaujolais Villages (mainly skirting the Crus)
    • The Crus (North of the Beaujolais Region)
  • Production (Per year) :
    • Beaujolais : 7 million cases
    • Beaujolais Villages : 3.8 million cases
    • 10 Crus : 4 million cases
  • Beaujolais area is focusing only on one grape called Gamay ( Black skin, White juice) using the exclusive technic of carbonic maceration.